INTENSIVE EDUCATIONAL UNITS
WHAT ARE THEY?
The LABS/ are practical hands-on and in-person educational units which are short (normally, 10-15 hours over 2 days) on key and emerging themes in innovative entrepreneurship.
Unlike other educational styles, in a LAB/:
- The learning experience happens as part of a team, not individually.
- There are no teachers, only practitioners who are professionals that work day to day in the discipline.
- They are carefully selected by a team of curators with well-known careers in the subject.
“It’s been a great experience, you learn in 10 hours how to produce the prototype of an idea, thought up together with people you just met”Marco Antonio Ramos, student of the LAB High Impact Entrepreneurship
“Em va encantar aquest LAB i formar part de l’equip que hi érem, em vaig sentir des del primer moment involucrada en el que feia i a més em vaig emportar molts moments i moltes idees per poder seguir treballant-les tant per als meus projectes personals com professionals”Isabel Serrano, alumna de LAB Purpose Driven Organizations
“An experience that has had a profound impact on me due to what was learned, because of the opportunities it opened for me, and because it helped steer me towards taking action”Stella Calle, student from the LAB/ Global Grand Challenges
ALL THE LABS/ GROUPED BY AREA
HIGH IMPACT ENTREPRENEURSHIP
High impact entrepreneurship requires teams of entrepreneurs who prototype in the best learning labs in the world in a continuous and collective way. At TEAMLABS/ we create that environment: a global network of people, spaces and programs that inspire, connect and boost the impact.
HUMAN CENTRIC INNOVATION
This area offers the basis to envision the next generation of products, services and experiences by exploration of the user’s perspective. With a cultural and programmatic core based on Design Thinking, each LAB collects the philosophy and techniques of one of the various relevant disciplines: design research, service design, ethnography, behavioural investigation, etc. This provides grounding in the structure of the innovation process and acquisition of the essential strategic skills to create impact through design in any organization.
BRAND, CONTENT, MARKETING & GROWTH HACKING
This area explores what it takes to turn people into loyal customers. First of all, what we call brand: a memorable and coherent experience which proceeds from every expression of a product or service and brings your main story and values to life. Second, growth hacking and content marketing: the art of creating content and interacting with users through different channels, so that the path to sales is interwoven with meaningful conversations.
The journey between creating a great product and turning it into a successful business is never brief. From the early stages, great innovations integrate business model design with agile, iterative product development. On top of the creative endeavor, we will also pay attention to the different aspects that sustain a business at every step of the process: financial, legal, resourcing, administrative, and the like.
Learn and apply different tools for the development of digital platforms, with the aim to be able to both design platforms for specific needs, and lead the teams in charge of developing them.
Prototyping means to make ideas tangible. Prototypes provoke reactions and interactions that reveal if -and how- our ideas are fit for the real world. By making sure that wrong assumptions are revealed as soon as possible, prototyping accelerates and lowers the risk of the innovation process. You will learn how to align technique, scope and purpose in different stages, and how to turn prototyping into an everyday ingredient of your work
The world is in constantly transformation as the result of technological disruption and social, economic and political changes. We will explore key trends for this transformation, providing methods for observation and analysis of rising opportunities as well as their expression in new organizational and business models.